For Robbie

Hi Robbie. I'm Pedro, and I made this page because I'd really like to meet you.

Pedro Urrets

Why you

Your life and your work point in the same direction.

It started with Clara. When she told me about her work, she spoke so highly of you, not just as a boss but as a person, that I started asking more. The more she told me, the more I wanted to meet you.

What fascinated me is how your life and your work point in the same direction. You live around health and the things you're passionate about, and you use marketing and business to put things into the world that make people's lives better, through your agency's clients and every project you're building on the side. That's rare, and it's something I admire. It's the kind of person I want to surround myself with, because it's who I'm working to become.

Where I'm coming from

I was Head of Marketing at Humand, a Y Combinator-backed company and one of the fastest-growing startups in Latin America. They brought me in to build marketing from zero. Three and a half years later, I was leading a ~60-person team across 11 verticals I created from scratch, and I watched each one grow, from its first process to its full team.

1 → ~60

People on the team I built

Zero voluntary turnover

#1

Acquisition channel: inbound

Pipeline 42×, customers 21×

30

Countries activated through inbound

Across 50+ markets in four regions

Humand's Series A on the Nasdaq billboard in Times Square

USD 66M

The largest Series A in Latin American history

The 11 verticals I built

See my full experience
Pedro sitting on the beach with his surfboard, looking at the sea

I'm proud of what I built, and of everything we achieved. I love marketing, metrics and growth. But along the way, I realized something.

For years, alongside my work, I've been on a deep personal search about what I want for my life, getting better physically, mentally and spiritually. It isn't new; it's who I am. And somewhere in that search it became clear:

What drew me in

  • Titles
  • Vanity metrics
  • Headlines and valuations

What moves me now

  • Health and wellbeing
  • Work that genuinely does people good
  • People who share those values

I want to put my knowledge, my effort and my everyday work into promoting things that are good for people, alongside people who share that vision, whether it's an agency, a startup or a project that's just getting started. That's why I'd love to talk with you.

Where I could help

I've built every part of a marketing function from zero, so wherever you need a hand, there's a good chance I can help.

For your agency

CRO and full-funnel optimization, from the first ad or email to the sale. Website design, landing pages, and campaigns managed end to end across design, content, media and web.

For your projects

Growth engines built from zero for new launches: positioning, channels, testing fast, and keeping what works while cutting what doesn't.

For your time

Processes and teams that keep moving without constant follow-up. Building and leading teams, in-house or with partners.

And I use AI every day. This site, including this page, was built with it.

How I work

In short, I'm someone you can hand a goal to and stop worrying about it. A few things that come with that:

My marketing team with surfboards on the beach
My team sitting in a circle on the beach

I once took my marketing team on a surf trip, to get them out from behind their screens and connect them with sport and nature.

The ask

I'd love a 30-minute call to get to know you. Ideally, to see whether there's a need in any of your projects where I could be a good fit. And if not, maybe you know someone in your world building something healthy who could use a hand.

Or email me

Outside work

Outside work, I'm all about surf, sport, and taking care of body and mind, and I try to get everyone around me to eat a little better. I have a feeling we'd have a few things in common.

Pedro on the beach with his surfboard, throwing a shaka
Pedro surfing in a wave pool
Pedro playing guitar on the beach